In this week's reading the section in Chapter 15 about logos, or appeals to logic, interested me. I think that there is value to each type of appeal that the book describes and that some are more effective than others in a given situation. If I were giving a eulogy I certainly would use an appeal to emotion before I would ever consider using an appeal to logic. That being said, generally speaking I favor the appeal to logic more than any other approach to making an argument. I think that a well structured argument centered around a very sound appeal to logic can be the most effective way to reach an audience.
I think that in almost any type of speech there is at least a small amount of appealing to logic. The use of facts and statistics is an example of appealing to logic. Citing sources and demonstrating your credibility are two other ways of appealing to logic. The more evidence that you have to support yourself in an appeal to logic, the more likely you are to be successful in your presentation. Audience's respond well to appeals to logic because by using logic in your claims you show trust in them and their intelligence; trust which they are likely to reciprocate to the speaker.
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